Privacy Policy

At RoofGuides.com, we take privacy seriously and we respect the privacy concerns of our community of users. This Privacy Policy (the “Privacy Policy”) describes how the RoofGuides.com publishing family and any other digital properties that link to this Privacy Policy (collectively, the “Company,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process personal information in connection with our websites (the “Sites”), mobile applications (the “Apps”), and the related content, services, products, and other features and functionality offered on or through those Sites and Apps (collectively, the “Services”).

Manage Your Information

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To unsubscribe from marketing emails globally, across all our brands, simply click on the provided link and complete the form accordingly.

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Delete Your Data

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Control Over Your Data

For additional ways to delete, opt out, or manage your information, please see the “What Controls Do I Have Over My Information?” section of this Privacy Policy.

What Personal Information Do We Collect?

Information You Provide to Us

The personal information we gather from you, based on your interaction with our Services and the details you willingly provide, can vary. This information may be obtained directly from you or in relation to your use of the Services. Here are some examples:

Contact Information, This may include providing your name, contact details (such as a postal address and email address), registration information for events or conferences, as well as any relevant details (such as dietary restrictions or media captured during events), and your communication preferences.

Inquiry Information,This encompasses information shared with us through various channels, such as messages submitted via forms or surveys, emails sent to our addresses, or communication received over the phone. Additionally, this includes any information provided during the process of subscribing to our newsletters.

Account Information, This may include personal details such as name, username, account ID, date of birth, contact information, profile details, saved items, liked or bookmarked content (such as articles or guides), payment and purchase history, subscription details, enrolled and completed courses, as well as Stock Simulator results.

Financial Information, including sensitive information such as credit and debit card details, bank account number and routing number, as well as billing and shipping address.

Demographic Information, including age, gender, race, income, occupation, marital status, and information about your household/family status, including your household size and the length of time at your residence.

User-Generated Content, including personal information you choose to provide about yourself when you participate in forums or discussions on the Services, post comments or reviews, and participate in any Services. Please be aware that information you post may be viewed, used, or captured by anyone who visits the Services, therefore, you should avoid posting sensitive personal information that you would not want to be available to the public.

Contest, Sweepstakes, and Survey Information, including information provided when you enter a contest or sweepstakes, information included in any responses submitted through surveys or questionnaires, or the content of any testimonials.

Inferences About Your Interests, Preferences, and Other Behavioral Data, including hobbies, interests, and characteristics, e.g., your purchases and consuming tendencies.

Information Automatically Collected

General

Similar to other digital platforms, we and our third-party partners may automatically gather information provided by you, as well as details concerning your device and usage of the Service, when you engage with our Services. In connection with our Services, we and our third-party partners employ various tracking technologies, such as cookies, pixels, SDKs, APIs, scripts, location-identifying technologies, and logging technologies, to collect and store the information discussed in this section (and further elaborated in other sections) for our own purposes, as well as those of our third-party partners.

The type of information automatically collected includes:

Device data, including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered, the referring page, date/time of visit, other user agent string data, the time spent on our Services, and any errors that may occur during the visit to our Services. Device data may overlap with the other categories of data listed below.

Analytics/Usage data, including the path taken to access our Services, as well as the usage and activity while using our Services, and when leaving our Services. It encompasses various aspects such as pages visited, links clicked, videos watched, and metrics on email engagement (e.g., opening rates, attachment and link interactions). Additionally, we may utilize third-party tools to gather information about your usage of the Services, including mouse movements, scrolling, clicks, keystroke activity, and other browsing, searching, or purchasing behaviors. These tools may also capture the information you input when interacting with our Services or utilizing features like chat.

Location data, including geographic location we or our third-party providers may collect, such as via permissions within the app operating system or browser functionality.

Advertising/Advertising measurement data, including data associated with your view of, or your clicks on, advertisements served on our Services, cookie IDs or other digital or proprietary identifiers (e.g., iOS IDFA, Google AAID) assigned to such device, and device metadata, analytics/usage data, and location data described above, in each case, for purposes of serving advertising (personalized or otherwise) or facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns. For more information on our and third-party partners’ data collection and online advertising practices, please see the “What are Our Third-Party Data Collection and Online Advertising Practices?” section of this Privacy Policy.

Note that we and our third-party partners may combine information that each of us collects automatically with other information about you, including information you choose to provide.

See the “What Controls Do I Have Over My Information?” section below to learn more about how you may limit or disable cookies or certain other tracking technologies on your device. For more information about how we and our third-party partners use these technologies and data for advertising purposes, please see “What are Our Third-Party Data Collection and Online Advertising Practices?” below.

Third-Party Sources

We also obtain personal information from third parties, which we often combine with personal information we collect either automatically or directly from an individual. For example, we may receive the same categories of personal information described above from the following third parties:

Other Users who Interact with our Services: We may receive your information from other users who interact with our Services.

Business Partners: We may receive your information from our business partners, such as companies that offer their products or services on our Services or on other properties (e.g., digital properties, offline locations) or marketing/advertising and analytics partners, including third-party brands/agencies or other partners that facilitate the buying and selling of advertising inventory on our Services, measure of the effectiveness of those related ad campaigns, or inform business analytics (e.g., view rates, bounce rates, audience composition).

Social Media Networks: When an individual interacts with our Services through various social media networks, such as when someone logs in through a social network, “Likes” us on Facebook, or follows us or shares our content on Google, Facebook, Instagram, Twitter, or other social networks, we may receive some information from those social networks including your profile information and any other information you permit the social network to share with third parties. We use this information to allow you to log into your account, to communicate or interact with individuals on the social network, to better understand the demographics of our visitors, and to personalize content and advertising. Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and social media networks and services before sharing information or linking or connecting them to other services.

Information We Receive From Authentication Services: Some parts of our Service may allow you to login through a third-party social network or authentication service such as Facebook or Google. These services will authenticate the individual’s identity and provide the option to share certain personal information with us, which could include a name, email address, address book and contacts, or other information. The data we receive is dependent on that third party’s policies and the individual’s privacy settings on that third-party digital property. We use this information to authenticate the individual’s account, to provide our Services, to communicate with our users, and for advertising and marketing purposes.

Service Providers: Our service providers that perform services on our behalf, such as payment processors or survey and third parties who conduct marketing/advertising and analytics activities on our behalf, collect personal information and may share some or all of this information with us.

Information Providers: We may from time to time obtain information from third-party information providers to correct or supplement personal information we collect. For example, we may obtain updated contact information from third-party information providers to reconnect with an individual or obtain demographic information (e.g., interests, preferences).

Other Sources: We may also collect personal information about individuals that we do not otherwise have from, for example, publicly available sources, third-party data providers, brand partnerships, or through transactions such as mergers and acquisitions.

How Do We Use Personal Information?

We may use your information for various purposes, including:

To fulfill your requests and provide our Services to you. This includes:

● Making our Services and RoofGuides.com products and services available to you;

● Coordinating access to your account

● Responding to requests, suggestions, questions, and comments, and providing other types of user support;

● Fulfilling your payments and transactions;

● Sending you service/transaction-related messages, such as changes to your account;

● Saving your reading lists, guides, or other searches; and

● Communicating about, and administering your participation in, events, conferences, programs, contests, surveys, polls, panels, questionnaires, and other offers or promotions.

To personalize your experience on our Services: This includes providing you with content or other products or services you might be interested in and de-emphasize content you’ve already read or viewed.

For marketing purposes: We may reach out to you with updates on new features, products, and special offers. Additionally, we may utilize your information to display ads about our products or other offerings that we (or our advertising partners, such as third-party brands/agencies) believe may pique your interest. Moreover, we may utilize both individual and aggregated data about you to enhance the effectiveness of our marketing and advertising campaigns, in collaboration with our third-party partners. For more information regarding your options regarding marketing communications, please refer to our resources., see the “What Controls Do I Have Over My Information?” and “What are Our Third Party Data Collection and Online Advertising Practices?” sections of this Privacy Policy.

To communicate with you: For instance, we may reach out to you regarding your account activities, such as providing transaction confirmations or alerting you when a subscription is due for renewal. If you sign up with us, we may include you in our email newsletters or other periodic electronic communications. Additionally, we may send you user surveys and promotional messages. Our communication methods may include email, postal mail, telephone, text message, or other channels. On mobile apps, we may utilize push notifications to your device.. For more information on how to adjust your communications preferences, see “What Controls Do I Have Over My Information?” below.

To monitor, improve, and develop our products and services: We may utilize your information in order to gain insights into our users and customize and enhance our Services. For instance, we may analyze statistical data and trends with the aim of improving our Services, as well as developing new services and features that are tailored to meet your needs and preferences.

To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law: We may utilize your information to safeguard our company, our affiliates (including other RoofGuides.com brands), our customers, and our Services. Additionally, we may employ this information to comply with laws, regulations, court orders, or other legal obligations. It may also assist us in investigations, protecting and defending our rights and property, as well as the rights and safety of third parties. We use this information to enforce our Terms of Use, this Privacy Policy, or agreements with third parties. Furthermore, we employ it to detect and prevent fraud, ensure crime-prevention, or for any other lawful reason. In the event of a corporate business transaction such as a merger, acquisition, joint venture, or financing, or the sale of company assets, we may participate or be involved and utilize this information in connection with or as an asset in such transactions. Personal information may also be used in the event of insolvency, bankruptcy, or receivership.

For any other purposes with your consent, at your direction, or where notice is provided: With your consent or at your direction, we may utilize your personal information for additional purposes as provided in the notice.

How Do We Share Personal Information?

The personal information we gather from you is utilized by all the companies and brands within the RoofGuides.com publishing family. Additionally, we may share personal information with third parties, which may include:

Third Parties At Your Request: You may choose to share your activities on the Services with your friends through email, text, or on various social media networks.

Promotional Partners: We may share information with third parties with whom we partner to provide contests, surveys, and sweepstakes, or other joint promotional activities.

Marketing and Strategic Business Partners: We share information with marketing and advertising partners, analytics providers, and other business partners who offer their own products or services on different platforms. This sharing is done to provide you with relevant information, engage in marketing and advertising activities, gather business insights, or for other legitimate business purposes as outlined in their privacy policies or our own.

Online Advertising Partners: We may disclose information to third-party online advertising partners or allow them to gather information from you on our Services to facilitate online advertising and associated measurement/attribution activities.

The Public:By providing feedback or sharing user content on our Services, such as commenting on articles or interacting on our social media platforms, your information, including your first name, last initial, state of residence, and comments, may be publicly displayed. This display can occur on our Services or our social media pages. Additionally, when we engage with you or others on social media, we may tag your social media account or give credit to another user for their photos.

With Your Consent, At Your Direction, or Where Notice is Provided: Apart from the sharing outlined in this Privacy Policy, we may also disclose information about you to third parties in cases where you provide explicit consent or instruction for such sharing, or when notice is otherwise given.

Service Providers and Advisors: We may share personal information with third-party vendors and service providers who perform various tasks on our behalf. These tasks may include marketing, advertising, analytics, mailing services, tax and accounting, product fulfillment, delivery, payment processing, data enhancement, fraud prevention, web hosting, and analytics. Rest assured that all our partners are carefully chosen to ensure the highest level of service and data protection.

Purchasers and Third Parties in Connection With a Business Transaction: In the course of a corporate transaction, such as a merger, sale of company assets or shares, reorganization, financing, change of control or acquisition by an affiliate or third party, or in the event of bankruptcy or related proceedings, personal information may be shared with third parties.

Law Enforcement, Regulators and Other Parties For Legal Reasons: Personal information may be disclosed to third parties in certain circumstances. These circumstances include when it is required by law or subpoena, or when we have a reasonable belief that such action is necessary. This may be necessary to comply with the law and law enforcement requests, enforce our Terms of Use, protect the security or integrity of our Services, or safeguard the rights, property, or personal safety of our organization, visitors, or others. In relation to any of the aforementioned situations, we may share information with others in an aggregated or anonymized form that does not reasonably identify you.

What are Our Third-Party Data Collection and Online Advertising Practices?

General

We, and our third-party partners, use information that we receive about you (e.g., that you provide to us or about your use of the Services, or that we receive from third parties) to serve advertisements more relevant to your interests, the content on which the ads will appear, or audiences similar to you, to optimize marketing and advertising campaigns more broadly, as well as to generate analytics and provide marketing/advertising-related services such as reporting, market research, and measurement/attribution. These third-party partners may include online advertising networks or exchanges, measurement/attribution companies, ad fraud verification companies, social media companies, or other advertising technology services (e.g., demand-side or sell-side platforms, ad servers, clean room providers).

How We Collect This Information

The information utilized for these advertising practices is typically gathered through various tracking technologies, including cookies, web beacons/pixels, SDKs, APIs, embedded scripts, location-identifying technologies, logging technologies, and similar tools. These technologies identify the device you are using and collect a range of information such as clickstream data, browser type, date and time of site visits, mobile ad ID or other digital identifiers, geolocation, and additional data related to advertising and advertising measurement. Furthermore, these tools may also capture other information that you provide or generate while using our services, such as mouse movements, scrolling behavior, clicks, keystrokes, and other browsing, search, or purchasing activities. Additionally, they may record information you enter during interactions with our services or when engaging in chats or other features offered through our platform. To facilitate cross-device identification, we may share a common account identifier (such as a hashed or encrypted email address or user ID) or other relevant information (such as a hashed or encrypted phone number) with our third-party advertising partners. This information sharing is conducted through various mechanisms, including APIs, direct file uploads, server-to-server transfers, or by integrating the tracking technologies of these partners (e.g., pixel).

How To Exercise Your Choices Regarding Online Ads

Please see the “What Controls Do I Have Over My Information?” section below to learn how you can opt out of interest-based advertising.

More On Social Media Platforms and Advertising

Our Services may offer social media features like the Facebook “Like” button, Pinterest, Instagram, Twitter, and other widgets. These social media companies may identify you and gather information about your visit to our Services. They might also use cookies or other tracking technologies. Your interactions with these features are subject to the privacy policies of those companies. We present targeted advertising to you through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. These platforms have interest-based advertising programs that enable us to direct ads to users who have shown interest in our services while they are on the social media platform. We may share a unique identifier, like a user ID or encrypted email address or phone number, with these platform providers. They may also collect information from our website visitors through various means, such as pixels or APIs, to deliver targeted ads to you or a custom audience on the social media platform. These ads are governed by the privacy policies of the respective social media companies. If you prefer not to receive targeted ads on your social networks, you can adjust your advertising preferences in your network settings.

What Controls Do I Have Over My Information?

You may control your information in the following ways:

Access to, Modification of, or Deletion of Your Information: You the right to request access to your personal information, correct any inaccuracies, or have your personal information deleted. To ensure the security of your personal information, we may ask you to verify your identity when processing your request. Please note that there may be circumstances where we are unable to fulfill your request. This could be due to inadequate identity verification, legal or regulatory obligations, internal audits, record-keeping, or other legal exceptions. However, we will always respond to your request within a reasonable timeframe. To submit a request, please contact us using one of the following methods:

o for United States residents and for individuals located in the European Economic Area, Switzerland, or the United Kingdom, please use this form.
o by emailing at [email protected] and indicating in the subject line the type of request (e.g., Access, Modification, or Deletion)

Marketing E-mail Preferences: You can manage your opt-out preferences for each of our brand’s marketing e-mails by:
● using the unsubscribe link at the bottom of such messages, or
● by visiting “E-mail Preferences” (to the extent offered by a brand) on our Services and updating your preferences.
● Further, you may opt-out of marketing e-mails globally (i.e., across our brands) by clicking on the following link and filling out this form accordingly.

If you no longer want to receive third-party marketing e-mails that you requested through our Services, simply follow the third party’s unsubscribe link or opt-out instructions that should be included each such marketing e-mail from that third party.

Please note that you cannot opt out of transactional or administrative e-mails (e.g., renewal notifications, orders placed).

Postal Mail: To remove your name and postal address from lists that we sell or rent to third parties for their direct marketing purposes, or to opt out of receiving marketing offers for other magazines and products by mail:
o please use the opt-out form available here; or
o send your request to us in a letter addressed to RoofGuides.com, Opt-Out Postal, Attn: 255 S Orange Avenue Suite 104 #1186 Orlando, FL 32801. Note that if you choose to opt out of our promotional mailings, you may still receive renewal notices and related offers for any magazines to which you subscribe.

Cookies and Other Tracking Technologies: To manage cookies, individuals have the ability to adjust their browser settings in various ways. For example, they can choose to receive notifications when a cookie is sent and decide whether to accept or reject it. Alternatively, they can disable existing cookies or specifically reject certain types of cookies, such as those set by third parties. It’s worth noting that similar controls may apply to other tracking technologies like pixels, SDKs, and localStorage. For more information, please consult your device or browser settings and related documentation. However, it’s important to consider that limiting the use of these technologies may have a negative impact on the user experience of our services. Some features or offerings may become less personalized or may not function as intended. Furthermore, it’s important to note that depending on the individual’s device and operating system, it may not be possible to completely block or delete all cookies or other tracking technologies described in this Privacy Policy. Additionally, if you wish to reject cookies across all browsers and devices, you’ll need to do so on each individual browser and device you use. Furthermore, some email clients may offer options to prevent the automatic downloading of images that may contain technologies enabling us to track whether you’ve accessed our emails or performed specific actions, such as URL clickthroughs.

Online Ads: To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising (to the extent the advertising partner or other entity participates in such industry opt-out pages), you may wish to visit the Digital Advertising Alliance’s (DAA) resources at https://www.aboutads.info/choices (or https://www.youronlinechoices.eu/ or https://youradchoices.ca/en/tools for the EEA and Canada, respectively) or the Network Advertising Initiative’s (NAI) online resources at https://www.networkadvertising.org/choices/. You can also opt-out of receiving some interest-based advertisements on mobile apps by visiting https://www.aboutads.info/appchoices. You may also be able to opt-out of some interest-based advertising served by participating mobile ad networks by visiting https://youradchoices.com/appchoices and downloading the mobile AppChoices app.

You may also opt-out of some of the tracking technologies used for interest-based advertising as further set forth in our Your Privacy Choices link (found in the website footer).

As provided by Nielsen: To opt out of sharing information with Nielsen Marketing Cloud, please click here. With respect to more information on Nielsen’s digital measurement services and your choices in relation thereto, please click here.

When you use our website and enter your email address on our website (either to log in, or to sign up for a newsletter, or similar), we may share with LiveRamp and its group companies information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with any of the following, acting as “joint controllers” (as applicable and defined in the GDPR).

LiveRamp uses this information to create an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising. This may be shared with advertising companies to enable interest-based and targeted advertising. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your devices. This code does not contain any of your directly identifiable personal data and will not be used by LiveRamp to re-identify you.

Detailed information on LiveRamp’s data processing activities is available in LiveRamp’s privacy policy https://liveramp.com/privacy/. You have the right to withdraw your consent or opt-out to the processing of your personal data at any time https://liveramp.com/opt_out/.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us (or our third-party partners) or on our online services in general. It means that the online ads that you do see from self-regulatory program participants (or other participants that may provide an opt-out mechanism) should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs, or the accuracy of their statements regarding those options or programs. In addition, third parties may still use cookies or other tracking technologies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under those self-regulatory programs.

How Do We Protect Personal Information?

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. That said, no security system is impenetrable and we cannot guarantee the security of our systems at all times. Thus, you assume some risk with regard to the security of information you provide through any digital property, including our Services. To submit reports on vulnerabilities found on our Sites, please use this form.

What About Links to Third-Party Websites or Services?

Our Services may provide links to other digital properties that are controlled by third parties. Linked digital properties may have their own privacy notices or policies, which we suggest you review. We are not responsible for the content, usage, terms, or privacy policies of digital properties that we do not own or control.

What’s Our Policy With Respect to Children’s Personal Information?

Our Services are not designed or intended for use by children, and we do not knowingly collect or solicit personal information from children under the age of 16 (or the equivalent age of a child in your jurisdiction) on the Services. If we become aware that we have inadvertently collected personal information from a child under the age of 16 (or the equivalent age of a child in your jurisdiction), we will endeavor to delete any such information promptly. If you believe that we may have collected information from a child under 16 (or the equivalent age of a child in your jurisdiction), please contact us using the contact information below.

What’s Our Policy for Users Outside the United States?

Your personal information may be stored in, transferred to, and processed in the United States and in any other country in which the Company or other RoofGuides.com affiliates, or service providers maintain facilities. The data protection laws in these countries may provide a different standard of protection for your personal information than the country in which you are located or your country of residence. If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

Where Can I Find Your Region-Specific Disclosures?

We may choose or be required by law to provide different or additional disclosures about our data privacy practices depending on your state or country of residence:

California, Colorado, Connecticut, Nevada, Utah, and Virginia: If you are a California, Colorado, Connecticut, Nevada, Utah, or Virginia resident, please see the ‘U.S. State Privacy Notice’ section below.

European Economic Area, United Kingdom, or Switzerland: If you are located in the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland, or otherwise engage with our European operations, please see the ‘European Privacy Notice’ section for additional European-specific privacy information, including what constitutes your personal data, the lawful bases we rely on to process your personal data, and your rights in respect of your personal data.

How Will We Inform You About Changes to This Privacy Policy?

We may update this Privacy Policy periodically to reflect changes to our privacy practices. If we make any material changes to our privacy practices, we will indicate at the top of the Privacy Policy the date when it was most recently updated and you shall be bound to such changes when accessing the Services that are linked to the updated Privacy Policy. We may also provide notice of such material changes in other manners at our discretion. We encourage you to periodically review this page for the latest information on our privacy practices.

How Can You Contact Us?

If you have questions about this Privacy Policy or about our privacy practices, you may contact us by emailing [email protected].

If you are a California, Colorado, Connecticut, Utah, or Virginia resident inquiring about your privacy rights under your respective State Privacy Law, please include “U.S. Privacy Rights Request” in the subject line of your email.

If you are a resident of the European Economic Area inquiring about your rights under the General Data Protection Regulation (“GDPR”), please include “GDPR Privacy Rights Request” in the subject line of your email.

You may also write to:

255 S Orange Avenue
Suite 104 #1186
Orlando, FL 32801

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