Choosing the Right Roofing Company: 6 Key Questions to Ask

Tip on how to choose the right roofing company. Ask these 6 key questions for confidence in your decision-making process.
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Reviewed by JC Sanjuan — General and roofing contractor with over a decade of experience in residential and commercial construction. He specializes in project management, quality workmanship, client satisfaction, and solving roofing challenges.

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Regarding your home, few investments are as crucial as your roof. Selecting the right roofing company is paramount whether you need repairs or a full replacement. But with so many options, how do you make the best choice?

This guide will walk you through six essential questions to ask potential roofers. By arming yourself with these questions, you’ll be better equipped to confidently select the roofing company that’s best suited for your needs. Let’s dive in.

1. Who Are They?

Before you hand over your roofing job, you must know who you’re dealing with. Here’s what you should find out:

  • Experience matters: Ask how long they’ve been around. A company with a solid history is likely to know their trade well.
  • Specialization: Do they handle jobs like yours often? You want someone familiar with your type of roof.
  • Credentials: Make sure they’re legit. Are they licensed and insured? It’s a must for your peace of mind.

Getting answers to these questions helps you get a feel for the company’s background and whether they’re up to the task.

2. What Are Their Past Clients Saying?

Once you’ve got a sense of who the roofing company is, it’s time to see what others have to say about them. Here’s what to consider:

Reviews matter

Let’s say you’re interested in learning more about a particular company. One way to do this is to look up what people say about them online. You can search for reviews, comments on social media, and other feedback to understand the company’s reputation. While doing this, try to look for patterns in the feedback. Are people consistently praising the company for its excellent customer service? Or are there multiple complaints about a particular product or service?

By paying attention to these patterns, you can better understand what the company is doing well and where it could improve.

Transparency is key

When considering doing business with a company, it’s always a good idea to pay attention to how they handle positive and negative feedback. Companies that are open and honest about their reviews tend to be more trustworthy and reliable. When a company is transparent about its feedback, it shows that they care about their customers’ opinions and are willing to make changes to improve their products or services. So, it’s always a good idea to do some research and read reviews before making a decision.

By digging into what past clients have experienced, you can better understand what it might be like to work with this company.

3. Do They Guarantee Their Work?

Mistakes happen, but you want to make sure your roofing company stands behind their work. Here’s what to ask:

  • Warranty coverage: Find out what kind of warranty they offer. A solid warranty means they’re committed to fixing any issues that arise.
  • Accountability: Watch how they react when you ask about warranty and potential problems. A company that’s confident and transparent is a good sign.

Making sure your roofing company guarantees their work gives you peace of mind knowing they’ll take care of any issues down the line.

4. Is Their Estimate Reasonable?

Now, let’s talk money. It’s important to make sure the estimate you’re given is fair and reflects the value you’ll receive.

  • Quality vs. Cost: Look at what’s included in the estimate. Are they using quality materials? Will they deliver top-notch service?
  • Compare Estimates: Get quotes from multiple companies to compare. This helps you see if the pricing is in line with industry standards and ensures you’re getting a good deal.

Ensuring the estimate aligns with the value you expect ensures you’re not overpaying for subpar work.

5. What Kind of Roofing Company Are They?

Understanding the type of roofing company you’re dealing with can give you valuable insight into their approach and how they operate.


Learn about their unique selling points. Are they a small business focused on personalized service, or do they operate on a larger scale with a dedicated sales team?

Alignment with your needs

Consider which type of company aligns best with your preferences and project requirements. Whether you prefer personalized service or a more formalized process, choose a company that meets your expectations.

Knowing the type of roofing company you’re working with helps ensure a good fit and a smoother experience overall.

6. What’s Your Experience Before the Sale?

Before you commit to a roofing company, assessing your experience with them leading up to the sale is essential. Here’s what to look out for:

Customer Service

Pay attention to their responsiveness and willingness to address your questions and concerns. A positive pre-sales experience sets the tone for a successful partnership.

Red Flags

Watch out for high-pressure sales tactics or reluctance to provide clear answers. A reputable roofing company should prioritize transparency and open communication.

Bottom Line

By trusting yourself and asking the right questions, you can confidently select the roofing company that’s best suited for your project. Don’t rush the decision—your home deserves the best.

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Whether you need a repair or a complete replacement, we've got you covered. Our easy-to-understand guides on roofing and costs from experts will help you make the best decisions for your roofing project.
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We’re committed to providing you with the most accurate and up-to-date information to make informed decisions about your home improvement projects. Our research process is thorough, combining local contractor insights, permit data analysis, and building code reviews to ensure our guides reflect real-world costs and comply with the latest standards. We also stay on top of industry trends and best practices by consulting with experts. By factoring in both material and labor costs, we give you a complete picture of what your roof replacement might cost.

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